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	<title>Blog Marketing Hotel &#124; Errequadro Consulenza Marketing Turismo &#187; Sms marketing</title>
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		<title>SMS come tools di marketing</title>
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		<pubDate>Thu, 11 Jan 2018 12:18:15 +0000</pubDate>
		<dc:creator>errequadro</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Customer Satisfaction]]></category>
		<category><![CDATA[disintermediazione]]></category>
		<category><![CDATA[Hotel]]></category>
		<category><![CDATA[Sms marketing]]></category>
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		<description><![CDATA[La tecnologia SMS (SHORT MESSAGE SERVICE) potrebbe per alcuni apparire come un concetto retrò, invece pare che nel mondo del marketing non sia morta del tutto. Un’indagine di Nielsen &#8211; Nielsen Mobile Insights, 2013 &#8211;  ha dimostrato infatti che gli SMS hanno un tasso di apertura pari al 98% e un tasso di risposta pari [...]]]></description>
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